IFA 2019
On behalf of Deutsche Telekom AG, we developed and implemented an innovative concept for the brand’s presence at IFA 2019. The result: the #dabei Festival – a modern festival format aimed at rejuvenating the brand and engaging a younger audience. Featuring podcasts, concerts, talks, interactive workshops, a DIY area and an outdoor space with a roller-skating track and hair styling station.
Concept Development
- Project development
- Program content
- Strategic consulting
- Documentation
- Cost calculation
Production
- Project coordination
- Program coordination
- Stage direction
- Approval procedures
- Acquisition & speaker management
- Hostess management
- Exhibition stand construction
- Technical management
Communication
- Program materials
- Printing
- Website, social media
Commissioning
- 2019
Client
- Telekom Deutschland
Further Projects
ANTInorga
The ANTInorga at the Bullerei – initiated by freakstotable e.V. – is the meeting point for decision-makers, chefs, and food influencers. A central hub of the food scene during the trade fair.
freakstotable Speakeasy
Presentations in the public area and inspiring discussions in the speakeasy make the freakstotable e.V. booth a true highlight of the trade fairs – and create a calm space to retreat and reflect.
ZU TISCH!
Regional. Sustainable. Inspiring. Over 80 artisan food producers, 50 free workshops, and one clear goal: raising awareness for ethical food production and consumption. A food festival that brings together education and enjoyment.
75 YEARS OF NORTH RHINE-WESTPHALIA
An anniversary that powerfully combined history, partnership, and culture. High-profile guests, including German Chancellor Angela Merkel, gathered at the Düsseldorf Racecourse to celebrate 75 years of North Rhine-Westphalia.